BuroNorth

DIA Top 6×6

Posted 14/07/2010

We were recently engaged by the Design Institute of Australia (DIA) to develop an identity and suite of graphic material for their annual speaker series (Top 10×10) now in its 5th year.

The Top 10×10 series is a fast paced, informative, showroom-based forum that attracts over 200 professional designers each year. Top 6×6 will be held at Space Furniture’s spectacular showroom in Richmond, facilitating both the social and educational aspects of the event. The theme for Top 6×6 is ‘Design Icons’. Six of Australia’s leading designers will present a personal selection of six of their favourite designs and the reasons for their choice. They could be environments, objects, graphics or experiences.

In the lead up to the event, the audience will be invited to submit their own six design icons, which will be added to the Top 6×6 blog - Where you can win a Zanotta Sciangai coat stand…

Given the strong reference to 6 for the event, we developed the logotype based on a 6×6 grid, with intersecting lines creating the shapes of the letterforms. The shapes have been separated onto 6 different coloured stocks, and lasercut to produce the layered image, creating a depth of graphic that is relevant to the audience of interior designers and architects.

Thanks to Spicers for sponsoring the Optix paperstock for the invites, and Dave and Tim for spending an insane amount of time laboriously laser-cutting the different sheets, then weeding the cutouts and assembling each invitation by hand.!. Amazing work…