Balencea Branding & Signage
Posted 30/04/2009We have just received some photos back from the super amazing Peter Bennetts, of the signage & environmental graphics we developed for Balencea.
Balencea is a boutique residential tower on Melbourne’s leafy St. Kilda Road promenade. Büro North were engaged to create a design that would complement the work of Architects Wood Marsh. A pattern was developed based on the plan of the building, and a corinthian column, which informed the logotype and set the framework for signage, patterned screens and environmental graphics throughout the building. The large logotype signage at the front of the building stands around two meters high and creates an elegant, almost abstracted entry statement to Balencea.











April 30th, 2009 at 11:27 am
Talk about integrated branding, great job well done soren.
May 1st, 2009 at 9:38 pm
Love the branded door handle and mirror signage!
May 3rd, 2009 at 9:49 pm
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May 6th, 2009 at 8:01 pm
this is brilliant… uber-classy. love it you legends.
May 15th, 2009 at 10:15 pm
Some of it is slightly illegible, but it really is very lovely indeed.
I assume it is for quite a discerning market and perhaps the ambiguity assists the exclusivity?
May 26th, 2009 at 2:18 am
Beautiful Work.