BuroNorth

Better Than TV brand & photoshoot

Buro North have been engaged to develop an exciting new event brand… Introducing ‘Better than TV’, an upcoming alternative to passive entertainment. This new forum for public debate and audience participation will be launched across Melbourne in the coming weeks.

Approached by the not for profit group behind BTTV we were briefed to help make public debate a fresh and exciting concept for their youthful audience. Taking cue from the familiar test pattern motif and punchy screen colours we worked up this bespoke typographic identity, and paint dipped an old TV to accompany their philosophy ‘BTTV; high definition colourful conversation’. Click through to see more process pics from the photoshoot.